In early 2010, the Consumers Council of Canada did a study to answer the question: “What enhances the credibility of social responsibility claims among Canadian consumers?” It included focus groups, a web survey, and one- ....
That’s what it’s going to take to be successful in a world of radical transparency, where consumers have the power and are learning how to use it better all the time. Before you roll your eyes at the goody two-shoes no ....