February 15th 2011
0 2010 Consumer Council Survey: The action gap
In early 2010, the Consumers Council of Canada did a study to answer the question: “What enhances the credibility of social responsibility claims among Canadian consumers?” It included focus groups, a web survey, and one- ....
January 26th 2011
0 Do You Have a Sincere Business?
That’s what it’s going to take to be successful in a world of radical transparency, where consumers have the power and are learning how to use it better all the time. Before you roll your eyes at the goody two-shoes no ....
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